Being the market leader of requeijão (Brazilian cream cheese) market for over a century is honourable - but not necessarily a comfortable position. Time flies and its easy for big traditional brands to become old fashioned, leaving a chance to competition. Internal team decided to rebrand and launch a new product line and I was invited to collaborate, adjusting product packagings, designing promotional and advertising collaterals, as well as creating 3D mockups for all 52 products of the portfolio.
New branding modernised the look and feel of every experience related to Catupiry, from website to ad campaigns - and all these collaterals had the new product mockups applied, successfully maintaining the brand's importance and leadership, while keeping up to most recent trends and market requirements. Also, the new product line was launched and reached a competitive position amongst its competition. All product mockups are still being used for over 5 years.