Movemapper is an extensive database of circus arts and aerial exercises, explained in detail and demonstrated through images and videos. Even with such huge value contained, as a young app, it still lacked branding and a smooth user experience. Its founder contacted me so I could help them to unleash the immense potential the platform has.
Together we built a logo that translates the lightness of an aerial pose but still conveys the strength necessary to hold your own body in the air. In applications, the concept of movement is complemented with a fluid striped pattern. Now, the app counts with a world class memorable brand, ready to overhaul the experience of learning a new art. Happily we are still working together on the ultimate tool that helps ordinary mortals learn to fly.